SOCIAL MEDIA

June 27, 2018


DEFINITION:

Social media is typically defined today as: – “Web sites and applications that enable users to create and share content or to participate in social networking” – OxfordDictionaries.

Now that we have cleared that up, let’s take a look at the very beginning of social media.

Six Degrees, according to several sources, was the first modern-day attempt of providing access to communication relative to the “marvelous world” of social media. (I have chosen to put marvelous world in quotes because I’m not too sure it’s that marvelous. There is an obvious downside.)  Six Degrees was launched in 1997 and definitely was the first modern social network. It allowed users to create a profile and to become friends with other users. While the site is no longer functional, at one time it was actually quite popular and had approximately a million members at its peak.

Other sources indicate that social media has been around for the better part of forty (40) years with Usenet appearing in 1979.  Usenet is the first recorded network that enabled users to post news to newsgroups.  Although these Usenets and similar bulletin boards heralded the launch of the first, albeit very rudimentary, social networks, social media never really took off until almost thirty (30) years later, following the roll out of Facebook in 2006. Usenet was not identified as “social media” so the exact term was not used at that time.

If we take a very quick look at Internet and Social Media usage, we find the following:

As you can see from above, social media is incredibly popular and in use hourly if not minute-by-minute.  It’s big in our society today across the world and where allowed.

If we look at the fifteen most popular sites we see the following:

With out a doubt, the gorilla in the room is Facebook.

Facebook statistics

  • Facebook adds 500,000 new users a day – that’s six new profiles a second – and just under a quarter (775) of adults in the US visit their account at least once a month
  • The average (mean) number of Facebook friends is 155
  • There are 60 million active small business pages (up from 40 million in 2015), 5 million of which pay for advertising
  • There are thought to be 270 million fake Facebook profiles (there were only81 million in 2015)
  • Facebook accounts for 1% of social logins made by consumers to sign into the apps and websites of publishers and brands.

It’s important we look at all social media sites so If we look at daily usage for the most popular web sites, we see the following:

BENEFITS:

  • Ability to connect to other people all over the world. One of the most obvious pros of using social networks is the ability to instantly reach people from anywhere. Use Facebook to stay in touch with your old high school friends who’ve relocated all over the country, get on Google Hangouts with relatives who live halfway around the world, or meet brand new people on Twitter from cities or regions you’ve never even heard of before.
  • Easy and instant communication. Now that we’re connected wherever we go, we don’t have to rely on our landlines, answering machines or snail mail to contact somebody. We can simply open up our laptops or pick up our smartphones and immediately start communicating with anyone on platforms like Twitter or one of the many social messaging apps
  • Real-time news and information discovery. Gone are the days of waiting around for the six o’clock news to come on TV or for the delivery boy to bring the newspaper in the morning. If you want to know what’s going on in the world, all you need to do is jump on social media. An added bonus is that you can customize your news and information discovery experiences by choosing to follow exactly what you want.
  • Great opportunities for business owners. Business owners and other types of professional organizations can connect with current customers, sell their products and expand their reach using social media. There are actually lots of entrepreneurs and businesses out there that thrive almost entirely on social networks and wouldn’t even be able to operate without it.
  • General fun and enjoyment. You have to admit that social networking is just plain fun sometimes. A lot of people turn to it when they catch a break at work or just want to relax at home. Since people are naturally social creatures, it’s often quite satisfying to see comments and likes show up on our own posts, and it’s convenient to be able to see exactly what our friends are up to without having to ask them directly.

DISADVANTAGES:

  • Information overwhelm. With so many people now on social media tweeting links and posting selfies and sharing YouTube videos, it sure can get pretty noisy. Becoming overwhelmed by too many Facebook friends to keep up with or too many Instagram photos to browse through isn’t all that uncommon. Over time, we tend to rack up a lot of friends and followers, and that can lead to lots of bloated news feeds with too much content we’re not all that interested in.
  • Privacy issues. With so much sharing going on, issues over privacy will always be a big concern. Whether it’s a question of social sites owning your content after it’s posted, becoming a target after sharing your geographical location online, or even getting in trouble at work after tweeting something inappropriate – sharing too much with the public can open up all sorts of problems that sometimes can’t ever be undone.
  • Social peer pressure and cyber bullying. For people struggling to fit in with their peers – especially teens and young adults – the pressure to do certain things or act a certain way can be even worse on social media than it is at school or any other offline setting. In some extreme cases, the overwhelming pressure to fit in with everyone posting on social media or becoming the target of a cyber-bullying attack can lead to serious stress, anxiety and even depression.
  • Online interaction substitution for offline interaction. Since people are now connected all the time and you can pull up a friend’s social profile with a click of your mouse or a tap of your smartphone, it’s a lot easier to use online interaction as a substitute for face-to-face interaction. Some people argue that social media actually promotes antisocial human behavior.
  • Distraction and procrastination. How often do you see someone look at their phone? People get distracted by all the social apps and news and messages they receive, leading to all sorts of problems like distracted driving or the lack of gaining someone’s full attention during a conversation. Browsing social media can also feed procrastination habits and become something people turn to in order to avoid certain tasks or responsibilities.
  • Sedentary lifestyle habits and sleep disruption. Lastly, since social networking is all done on some sort of computer or mobile device, it can sometimes promote too much sitting down in one spot for too long. Likewise, staring into the artificial light from a computer or phone screen at night can negatively affect your ability to get a proper night’s sleep. (Here’s how you can reduce that blue light, by the way.)

Social media is NOT going away any time soon.  Those who choose to use it will continue using it although there are definite privacy issues. The top five (5) issues discussed by users are as follows:

  • Account hacking and impersonation.
  • Stalking and harassment
  • Being compelled to turn over passwords
  • The very fine line between effective marketing and privacy intrusion
  • The privacy downside with location-based services

I think these issues are very important and certainly must be considered with using ANY social media platform.  Remember—someone is ALWAYS watching.

 

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THE MAGIC BANK ACCOUNT

June 28, 2017


THE AUTHOR IS NOT KNOWN. IT WAS FOUND IN THE BILLFOLD OF COACH PAUL BEAR BRYANT, ALABAMA AFTER HE DIED IN 1982.

THE MAGIC BANK ACCOUNT

Imagine that you had won the following *PRIZE* in a contest:

Each morning your bank would deposit $86,400 in your private account for your use. However, this prize has Rules:

The set of Rules:

  1. Everything that you didn’t spend during each day would be taken away from you.
  2. You may not simply transfer money into some other account.
  3. You may only spend It.
  4. Each morning upon awakening, the bank opens your account with another $86,400 for that day.
  5. The bank can end the game without warning; at any time, it can say, “Game Over!” It can close the account, and you will not receive a new one.

What would you personally do?

You would buy anything and everything you wanted right?  Not only for yourself, but for all the people you love and care for. Even for people you don’t know, because you couldn’t possibly spend it all on yourself – right?

You would try to spend every penny, and use it all, because you knew it would be replenished in the morning, right?

ACTUALLY, THIS GAME IS REAL!

Socked??? Yes!!!

Each of us is already a winner of this *PRIZE*. We just can’t seem to see it.

The PRIZE is “TIME”

  1. Each morning we awaken to receive 86,400 seconds, as a gift of life.
  2. And when we go to sleep at night, any remaining timeis not credited to us.
  3. What we haven’t used up that day is forever lost.
  4. Yesterday is forever gone.
  5. Each morning the account is Refilled, but the bank can dissolve your account at any time WITHOUT WARNING…

SO, what will YOU do with your 86,400 seconds?

Those seconds are worth so much more than the same amount in dollars.  Think about it and remember to enjoy every second of your life, because time races by so much quicker than you think.

So take care of yourself, be happy, love deeply and enjoy life!

Here’s wishing you a wonderful and beautiful day.

Start spending….

“DON’T COMPLAIN ABOUT GROWING OLD SOME PEOPLE DON’T GET THE PRIVILEGE!”

CONCLUSIONS:   The words above are so true.  Time really flies by quickly.  One of my favorite lines comes from a poem by Rudyard Kipling and is as follows:  “If you can fill the unforgiving minute
With sixty seconds’ worth of distance run,.  Filling that unforgiving minute is really difficult, or at least for me it sometimes is. I just completed a post involving Social Media and those twenty-five “personalities” noted by TIME Magazine as capturing the most exposure on global Social Media.  Sometimes we do waste too much time with trivia.


For the past three years, TIME Magazine has made a list of the top twenty-five (25) individuals having the greatest global impact on Social Media.  Their metric is who has the ability to drive the news on a day-by-day basis?  We are talking “global” not local, state, federal or country but global.  This year’s list was a great surprise to me mainly because I have no idea as to who some of these people are nor what they do.  Let’s take a look.

  • CHRISSY TEIGEN—OK, I do know who she is. Christine Diane Teigen was born on 30 November 1885.  She is an American model and made her debut in the annual Sports Illustrated Swimsuit issue, 2010 addition. She appeared on the cover in 2014.
  • MATT DRUDGE—Matt Drudge produces a conservative web site highlighting news of the day. The postings result from individual contributors and news venues appearing on a daily basis.
  • K. ROWLING–Joanne Rowling was born on 31st July 1965 at Yate General Hospital just outside Bristol, and grew up in Gloucestershire in England and in Chepstow, Gwent, in south-east Wales. Her father, Peter, was an aircraft engineer at the Rolls Royce factory in Bristol and her mother, Anne, was a science technician in the Chemistry department at Wyedean Comprehensive, where Jo herself went to school. The young Jo grew up surrounded by books. “I lived for books,’’ she has said. “I was your basic common-or-garden bookworm, complete with freckles and National Health spectacles.”
  • CARTER WILKERSON–On Tuesday morning, Carter Wilkerson, a 16-year-old high school junior in Reno, Nev., became the owner of history’s most-retweeted tweet, knocking Ellen DeGeneres and her famous Oscars selfie off her perch. (For those unfamiliar, a retweet is the act of sharing someone else’s tweet so a new audience can see it.)  When he sent his fateful tweet on April 5, he thought it might be a fun joke for his friends. He had never gotten so many as 10 retweets on a single tweet before, he said, so topping that would-be kind of cool.  There’s no way Wendy’s would actually give him free chicken nuggets, he thought. (Some people just have too much time on their hands.  Get a job.)
  • YAO CHEN–Yao Chen is a Chinese actress and philanthropist. In 2014, Time named Yao as one of the most influential people on their Time 100 list. As of 2014, she is listed as the 83rd most powerful woman in the world by Forbes.She was born 5 October 1979 in Shishi, Gujian, China.
  • BRIAN REED—Brian Reed is the host of S-Town, a new podcast about John B McLemore and the town of Woodstock, Alabama. S-Town began life when Brian received an email with the subject: “John B McLemore lives in S***town, Alabama.” Inside was a plea for producers to investigate an alleged murder and its subsequent cover up. The podcast recounts how Brian travelled to Woodstock in the autumn of 2014 to meet with the email’s author, an eccentric horologist, and investigate his claims. Brian made “about 10 or 12 trips” to Alabama over the course of three years, and made many more phone calls from his home in New York to tell his story. What unfolds is a dark and gripping tale about a man who lived his life as an outsider in a town with a population of just over 1,000.
  • BTS–BTS, also known asBangtan Boys, is a seven-member South Korean boy band formed by Big Hit Entertainment. Their name in Korean – Bangtan Sonyeondan and Japanese – Bōdan Shōnendan both translate to “Bulletproof Boy Scouts”. BTS debuted on June 13, 2013, with  the song “No More Dream” from their first album called 2 Cool 4 Skool, for which they won several “New Artist of the Year” awards including those at the 2013 Melon Music Awards and Golden Disc Awards, and the 2014 Seoul Music Awards. A year after their debut, they received major bonsang awards for their subsequent albums Dark & Wild and The Most Beautiful Moment in Life, Part 1.  The band continued rising to widespread prominence with their The Most Beautiful Moment in Life trilogy, with The Most Beautiful Moment in Life, Part 2 and The Most Beautiful Moment In Life: Young Forever both debuting inside the Billboard 200.  (We will have a short test on this “boys band” at the end of this posting so pay attention.)
  •      ALEXEI NAVALNY— Alexei Anatolievich Navalny is a Russian lawyer, political and financial activist, and politician. Since 2009, he has gained prominence in Russia, and in the Russian and international media, as a critic.  He is a big critic of the Russian president.  Really surprised this guy is still alive.
  • DONALD TRUMP—OK, you must be living in a tree if you do not know this guy.
  • MATT FURIE— Pepe the Frog is a popular Internet meme. The green anthropomorphic frog with a frog-like face and a humanoid body is originally from a comic series by Matt Furie called Boy’s Club. (How could I have missed this?)
  • STEVEN PRUITTSteven Pruitt, PhD. Professor of Oncology. Member (Molecular & Cellular Biology). Department of Molecular and Cellular Biology. Roswell Park Cancer Institute.
  • BANA ALABED— Bana al-Abed is a Syrian girl from rebel-held Aleppo who, with assistance from her English-speaking mother, sends messages through Twitter documenting the siege of the city.
  • GIGI GORGEOUS— Gigi Loren Lazzarato, better known as Gigi Gorgeous, is a Canadian model, actress, and internet personality. (OK whatever. Never heard of her)
  • JONATHAN SUN— Jonathan Sun is an interdisciplinary researcher, designer, engineer, artist, comedian, author, and playwright. He is a PhD candidate at MIT in the Department of Urban Studies + Planning, and a 2016-2017 Berkman Klein Fellow at Harvard. He was previously a researcher at the MIT Senseable City Lab. His current research involves understanding how and why people gather as communities on social media, how these communities ascribe meaning to where they gather, and what a sense of Place means in ephemeral, online environments.
  • KATY PERRY— Katheryn Elizabeth Hudson(born October 25, 1984), known professionally as Katy Perry, is an American singer and songwriter. After singing in church during her childhood, she pursued a career in gospel music as a teenager. Perry signed with Red Hill Records and released her debut studio album Katy Hudson under her birth name in 2001, which was commercially unsuccessful.
  • KIM KARDASHIAN— Kimberly”Kim” Kardashian West (born Kimberly Noel Kardashian; October 21, 1980) is an American reality television personality, socialite, actress, businesswoman and model. Kardashian first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after a 2003 sex tape with her former boyfriend Ray J was leaked in 2007. Later that year, she and her family began to appear in the E! reality television series Keeping Up with the Kardashians. Its success soon led to the creation of spin-offs including Kourtney and Kim Take New York and Kourtney and Khloé Take Miami. Kardashian’s personal life soon became subject to widespread media attention.
  • BRANDEN MILLER— Joanne the Scammer, also known as Joanne Prada, is an internet character created and portrayed by comedianBranden Miller. The character gained notoriety for Miller’s Twitter account, which posts from the perspective of Joanne, and Miller’s Instagram account, which consists of various videos of the character of Joanne.
  • RHANNA— Robyn Rihanna Fentyborn February 20, 1988, is a Barbadian singer, songwriter, and actress. Born in Saint Michael and raised in Bridgetown, she first entered the music industry by recording demo tapes under the direction of record producer Evan Rogers in 2003. She ultimately signed a recording contract with Def Jam Recordings after auditioning for its then-president, hip hop producer and rapper Jay Z. In 2005, Rihanna rose to fame with the release of her debut studio album Music of the Sun and its follow-up A Girl like Me (2006), which charted on the top 10 of the US Billboard 200 and respectively produced the singles “Pon de Replay” and “SOS“.
  • CHANCE THE RAPPER– Chancelor Johnathan Bennett, known professionally as Chance the Rapper, is an American rapper, singer, songwriter, record producer, and philanthropist from the West Chatham neighborhood of Chicago, Illinois.
  • ARIEL MARTAIN— BabyAriel is a Popular musical.ly personality with over 19 million followers, she is also popular on Instagram, YouTube, and You Now. She later joined a collaborative YouTube channel called Our Journey along with Loren Beech, Brennen Taylor, Mario Selman, Weston Koury, Zach Clayton, and Nick Bean.
  • CASSY HO— Cassey Ho is an American social media fitness entrepreneur with a YouTube channel and a website that sells fitness apparel. She is considered an Internet personality and a rising YouTube star nationally and internationally.
  • HUDA KATTAN— Huda Kattan of@HudaBeauty, who has 18 million Instagram followers, heads a namesake makeup line and is introducing a Huda Beauty emoji collection called Hudamoji (not unlike Ms. Kardashian West’s Kimoji) this spring.
  • MARK FISCHBACH— Mark Edward Fischbach, better known by his online pseudonym Markiplier, is an American YouTube personality. Originally from Honolulu, Hawaii, he began his career in Cincinnati, Ohio, and is currently based in Los Angeles, California.
  • DANIEL WEISBERG AND CARLY ZAKIN— Danielle Weisberg and Carly Zakin had worked in pretty much every news division at NBC before they decided to walk away and launch their own company. Enterthe Skimm: a daily email newsletter targeted at millennials to deliver the news in a quick way that fits into their busy schedules. One email sent at 6 AM every morning aims to give subscribers everything they need to know about the latest news in politics, sports, entertainment and more. The Huffington Post sat down with Weisberg and Zakin on Thursday to find out more about how these two friends, who met during a study abroad program in college, have now become the co-founders of one of the fastest growing e-newsletters.

CONCLUSIONS:  Aren’t you happy you have a day job?  I am greatly relieved that do not know most of these people consequently indicating I do not spend a great deal of time of Social Media.  We may be doomed!!!!!

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