SOCIAL MEDIA

June 27, 2018


DEFINITION:

Social media is typically defined today as: – “Web sites and applications that enable users to create and share content or to participate in social networking” – OxfordDictionaries.

Now that we have cleared that up, let’s take a look at the very beginning of social media.

Six Degrees, according to several sources, was the first modern-day attempt of providing access to communication relative to the “marvelous world” of social media. (I have chosen to put marvelous world in quotes because I’m not too sure it’s that marvelous. There is an obvious downside.)  Six Degrees was launched in 1997 and definitely was the first modern social network. It allowed users to create a profile and to become friends with other users. While the site is no longer functional, at one time it was actually quite popular and had approximately a million members at its peak.

Other sources indicate that social media has been around for the better part of forty (40) years with Usenet appearing in 1979.  Usenet is the first recorded network that enabled users to post news to newsgroups.  Although these Usenets and similar bulletin boards heralded the launch of the first, albeit very rudimentary, social networks, social media never really took off until almost thirty (30) years later, following the roll out of Facebook in 2006. Usenet was not identified as “social media” so the exact term was not used at that time.

If we take a very quick look at Internet and Social Media usage, we find the following:

As you can see from above, social media is incredibly popular and in use hourly if not minute-by-minute.  It’s big in our society today across the world and where allowed.

If we look at the fifteen most popular sites we see the following:

With out a doubt, the gorilla in the room is Facebook.

Facebook statistics

  • Facebook adds 500,000 new users a day – that’s six new profiles a second – and just under a quarter (775) of adults in the US visit their account at least once a month
  • The average (mean) number of Facebook friends is 155
  • There are 60 million active small business pages (up from 40 million in 2015), 5 million of which pay for advertising
  • There are thought to be 270 million fake Facebook profiles (there were only81 million in 2015)
  • Facebook accounts for 1% of social logins made by consumers to sign into the apps and websites of publishers and brands.

It’s important we look at all social media sites so If we look at daily usage for the most popular web sites, we see the following:

BENEFITS:

  • Ability to connect to other people all over the world. One of the most obvious pros of using social networks is the ability to instantly reach people from anywhere. Use Facebook to stay in touch with your old high school friends who’ve relocated all over the country, get on Google Hangouts with relatives who live halfway around the world, or meet brand new people on Twitter from cities or regions you’ve never even heard of before.
  • Easy and instant communication. Now that we’re connected wherever we go, we don’t have to rely on our landlines, answering machines or snail mail to contact somebody. We can simply open up our laptops or pick up our smartphones and immediately start communicating with anyone on platforms like Twitter or one of the many social messaging apps
  • Real-time news and information discovery. Gone are the days of waiting around for the six o’clock news to come on TV or for the delivery boy to bring the newspaper in the morning. If you want to know what’s going on in the world, all you need to do is jump on social media. An added bonus is that you can customize your news and information discovery experiences by choosing to follow exactly what you want.
  • Great opportunities for business owners. Business owners and other types of professional organizations can connect with current customers, sell their products and expand their reach using social media. There are actually lots of entrepreneurs and businesses out there that thrive almost entirely on social networks and wouldn’t even be able to operate without it.
  • General fun and enjoyment. You have to admit that social networking is just plain fun sometimes. A lot of people turn to it when they catch a break at work or just want to relax at home. Since people are naturally social creatures, it’s often quite satisfying to see comments and likes show up on our own posts, and it’s convenient to be able to see exactly what our friends are up to without having to ask them directly.

DISADVANTAGES:

  • Information overwhelm. With so many people now on social media tweeting links and posting selfies and sharing YouTube videos, it sure can get pretty noisy. Becoming overwhelmed by too many Facebook friends to keep up with or too many Instagram photos to browse through isn’t all that uncommon. Over time, we tend to rack up a lot of friends and followers, and that can lead to lots of bloated news feeds with too much content we’re not all that interested in.
  • Privacy issues. With so much sharing going on, issues over privacy will always be a big concern. Whether it’s a question of social sites owning your content after it’s posted, becoming a target after sharing your geographical location online, or even getting in trouble at work after tweeting something inappropriate – sharing too much with the public can open up all sorts of problems that sometimes can’t ever be undone.
  • Social peer pressure and cyber bullying. For people struggling to fit in with their peers – especially teens and young adults – the pressure to do certain things or act a certain way can be even worse on social media than it is at school or any other offline setting. In some extreme cases, the overwhelming pressure to fit in with everyone posting on social media or becoming the target of a cyber-bullying attack can lead to serious stress, anxiety and even depression.
  • Online interaction substitution for offline interaction. Since people are now connected all the time and you can pull up a friend’s social profile with a click of your mouse or a tap of your smartphone, it’s a lot easier to use online interaction as a substitute for face-to-face interaction. Some people argue that social media actually promotes antisocial human behavior.
  • Distraction and procrastination. How often do you see someone look at their phone? People get distracted by all the social apps and news and messages they receive, leading to all sorts of problems like distracted driving or the lack of gaining someone’s full attention during a conversation. Browsing social media can also feed procrastination habits and become something people turn to in order to avoid certain tasks or responsibilities.
  • Sedentary lifestyle habits and sleep disruption. Lastly, since social networking is all done on some sort of computer or mobile device, it can sometimes promote too much sitting down in one spot for too long. Likewise, staring into the artificial light from a computer or phone screen at night can negatively affect your ability to get a proper night’s sleep. (Here’s how you can reduce that blue light, by the way.)

Social media is NOT going away any time soon.  Those who choose to use it will continue using it although there are definite privacy issues. The top five (5) issues discussed by users are as follows:

  • Account hacking and impersonation.
  • Stalking and harassment
  • Being compelled to turn over passwords
  • The very fine line between effective marketing and privacy intrusion
  • The privacy downside with location-based services

I think these issues are very important and certainly must be considered with using ANY social media platform.  Remember—someone is ALWAYS watching.

 

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I have been mentioning that Chattanooga has a great number of privately-owned restaurants.  These range from tapas bars, wine bars to truly gourmet offerings.  One of the most unique is CLYDE’S.  Clyde’s reminds me of the bar in Cheers except the seating capacity is considerably greater.  The name comes from an establishment called Clyde’s Auto-glass.  This company existed in Chattanooga for decades after which the owner retired and sold the building.   Located on Main Street, it is THE watering hole for hundreds of individuals on a daily basis.  Not only do you get atmosphere, you get wonderful food.

The facility opened in the fall of 2014.  Hi-Fi Clyde’s is a bar-focused concept with a menu that features a variety of sandwiches and entrees including a handcrafted barbecue. Hi-Fi Clyde’s features activities such as ping pong, shuffleboard, and occasionally features live music.

Peter Melloy is an operating partner and is quite possibly the biggest football fan among the Monen Family Restaurant Group staff. His favorite word is “VOLS!” and he hopes to one day visit every NFL Stadium. Born in Dubuque, Iowa, Peter claims making the decision to move to Chattanooga was the most impactful decision he has ever made. Since moving to Chattanooga, he has become the operating partner of Hi-Fi Clyde’s Chattanooga, and can still maintain his ability to shotgun a beer.

Beverley Urso is the General Manager and always has a smile on her face. She is known for hating all types of beans, reading the user manual to everything she owns, and being able to sew just about anything. Every Halloween she makes her nephew’s costume and loves every minute of it. Bev has always had a love for animals, stemming from her dreams as a little girl to become a marine biologist or a dolphin trainer. This explains her ‘collection’ of dogs – Chloe, Ruby, Ava, Skin, and Judge. Even her first date with her fiancé was at the zoo!

When you walk through the door, you immediately see the bar.  You cannot miss the bar.  It’s huge with an accompanying marquee—also huge.

As you can see from the JPEG below, seating is really no problem.  There is also an outdoor seating area. (Not shown.)  I suspect the entire facility could accommodate close to three hundred (300) people.

Additional seating is to the left of the bar.

If you read my posts you know I generally give reviews issued by other individuals.  That gives a balance.  Here we go:.

As you might expect—I can definitely recommend Clyde’s.  Great food-Great atmosphere.  Bring your ear plugs.

FLY ME

May 19, 2018


I really enjoy traveling, that is BEING THERE.  Getting there is another story.  In the Southeastern portion of the United States you generally have to go through Atlanta to reach your final destination.  It’s just a fact of life.   If we take a quick look at ATL for the month of January 2018, we see the following statistics:

Please remember, all passengers including crew must go through screening (TSA) before boarding their flight.  That means EVERYONE.   Kennedy, Chicago, LAX, Miami, etc. operates in a similar fashion.  I have waited in the TSA line at ATL for close to two (2) hours then, take off your shoes, belt, empty your pockets, remove your glasses, watch, put your laptop and cell phone face up on top of all luggage, etc. etc.   People who fly on a regular basis get use to it but it’s always a hassle.  There is another way, maybe expensive but more and more business travelers are discovering and using business aircraft.

BUSINESS AIRCRAFT:

The primary driver of business aircraft use today is scheduling flexibility and reduction in the complexities relative to travel. In fact, according to the most recent study of general aviation trends by the National Business Aviation Association (NBAA), passengers indicated, on average, that more than fifty percent (50%) of the business aircraft flights taken enable the business traveler to keep schedules they otherwise could not meet efficiently using scheduled commercial flights.

This past Friday, Aviation International News (AIN) published its annual Charter Market Report titled, “The industry is climbing.” It reported private charters in the U.S. increased ten percent (10%) in the number of flights (543,449 compared with 493,431) and twelve- point seven percent (12.7%) in flight hours (765,196 compared with 679,018) during the first half of 2017.

With that type of good news, perhaps it’s not surprising that companies such as Wheels Up, VistaJet, Victor, Stellar Aero Labs and JetSmarter, which all operate in that space, collectively announced nearly four hundred ($400) million in new investments just since the start of the summer. “People have business to do and you can’t-do it flying commercially,” says Kenny Dichter, the CEO and co-founder of Wheels Up, which uses the King Air 350i to help its customers get to those smaller airports that are hard to reach. At the other end of the charter and jet card and program membership spectrum, VistaJet has made its mark with luxury-laden long-range jets catering to Ultra High Net Worth families and global executives who hop between Continents like you and I cross the street.

DELTA IS READY WHEN YOUR ARE:

True but there are disadvantages to flying commercial.

  • The loss of time is a major issue on commercial flights. From the long lines, potential layovers and the often-longer trip to the airport as well as having to check in early. This can easily add up to losing hours upon hours of time that could have been spent more productively. In addition, security delays can not only be a huge hassle, they can cost more time as well.
  • Passengers have to find a flight that fits in with their schedule or can be forced to alter their calendar to fit in with the airlines.
  • With crowded seating, there is little space to conduct business and even less privacy. If you had hoped to conduct a meeting or negotiate a deal in private, other passengers and crew are likely to overhear those conversations.
  • Commercial airlines offer little in the way of amenities. Today, food and beverages options rarely include much more than a drink and a bag of pretzels. First class is better, but you still get what you get.
  • The risk of lost luggage with passengers separated from their bags is another issue when flying commercially.

ADVANTAGES OF PRIVATE BUSINESS TRAVEL:

  • You’ll avoid the inconvenience of the liquid bans that come with flying commercially.
  • You can travel with special belongings, business samples, sports gear, instruments or even bring your pet into the cabin if you so choose.
  • You’ll not only have more time to conduct business, you’ll have more time to spend with your family and friends by reducing the hours you spend traveling.
  • Flying on a private jet projects an image of success. You’ll be seen as an individual or organization that is well-run, efficient and can afford to fly privately.
  • A light commercial jet which can seat five to six (5- 6) people, will cost around $2,000 per hour, larger aircraft which can hold more people and fly further cost more.
  • With a private jet you can fly out of an airport that is much closer to your home or business location, allowing you to skip the traffic, bypass security lines and those frequent delays that commercial airlines often incur.
  • Once on your flight, you’ll find the ultimate in exceptional customer service with individualized attention and the treatment you deserve.
  • Private planes offer luxury furnishings and plenty of space to conduct private business. Order your preferred food and drinks ahead of time, and you can even enjoy your favorite meal on the flight if you desire.

CONCLUSIONS:

Most of us, myself included, cannot afford private travel, business or otherwise, but more and more businesses are investigating private business travel for very busy executives.  I do not mean leasing, I mean scheduling “a ride” from a company such as mentioned earlier in this post.  In Chattanooga, we have HESS Jet. The service area for HESS Jet may be seen as follows:

An example of the aircraft you can schedule is shown below.  It is a four-seat, twin engine small jet capable of servicing the eastern half of the United States.   If you need an aircraft with larger seating capacity, that can be arranged also.

Now take a look at the interior of the aircraft above.  Think you could get use to this?  Most business men and women would definitely say yes.

I know several people who charter business aircraft during SEC football season.  They, of course, split the costs and really travel in style.  This is becoming more and more common in our country today.  Maybe something to think about.

THE MOSES ILLUSION

April 8, 2018


Portions of this post were taken from an article in The Chattanooga Times-FreePress.

Let’s do a quick quiz:

QUESTION:  In the Biblical story, what was Jonah swallowed by?  How many animals of each kind did Moses take on the ark?

Did you answer whale to the first question and two of each kind to the second question?  Most people actually do, even though they are aware that Noah, and not Moses, built the ark in that story.  Noah—not Moses.  You knew that.

Psychologists call this phenomenon the “Moses Illusion”.  This is just one example of how people are very bad at discerning factual errors in the world around them.  Even when people know the correct information, they often fail to notice errors and will even go on to use that incorrect information in other situations.  An “official” definition of this illusion goes something like this:

“In pragmatics and psycholinguistics, the Moses illusion is a phenomenon whereby listeners or readers fail to recognize an inaccuracy or inconsistency in a text. It is also called the semantic illusion.”

Research from cognitative psychology shows that people are naturally very poor fact-checkers and it is very difficult for individuals to compare things we read or hear with what we already know about a specific topic.   The Moses illusion (also known as semantic illusion) was first identified by T.D. Erickson and M.E. Mattson in their article “From Words to Meaning: A Semantic Illusion” (Journal of Verbal Learning and Verbal Behavior, 1981).

In this era of “fake news”, this reality has very important implications for how people consume journalism, social media and other bits of public information.  In the study mentioned above, eighty (80) percent of the participants failed to notice the error in the question despite later correctly answering the question, “Who took the animals into the Ark? The failure occurred even though participants were warned that some of the questions would have something wrong with them and were given an example of an incorrect question.  Psychologists call this “knowing neglect”.  People have relevant knowledge but fail to use it.

OKAY, why are human beings so bad at noticing errors and misinformation? Psychologists believe that there are at least two forces at work.

  • First, people have a general bias to believe that things are true. (After all, most things that we read or hear are true.) In fact, there’s some evidence that we initially process all statements as true and that it then takes cognitive effort to mentally mark them as false.  At one time, I personally believed just about everything written.  I suppose it was because I considered this to be somewhat of a legacy relative to the writer.  In days gone by, a non-fiction writer would write to inform and not to confuse.  Back then I felt that most writers did NOT have a political agenda. Today, I would be absolutely incorrect with that supposition.
  • Second, people tend to accept information as long as it’s close enough to the correct information. Natural speech often includes errors, pauses and repeats. (“She was wearing a blue – um, I mean, a black, a black dress.”). One idea– to maintain conversations we need to go with the flow and accept information that is “good enough”. Just move on and if people

don’t fall for these illusions when the incorrect information is obviously wrong. For example, people don’t try to answer the question “How many animals of each kind did Nixon take on the Ark?”.

Detecting and correcting false information is difficult work and requires fighting against the ways our brains like to process information. Critical thinking alone won’t save us. Our psychological quirks put us at risk of falling for misinformation, disinformation and propaganda. Professional fact-checkers provide an essential service in detecting incorrect information in the public view.  They are one of our best hopes for zeroing in on errors and correcting them, before the rest of us read or hear the false information and incorporate it into what we know of the world.

FAKE NEWS:

Why on earth is there so much fake news?

There are two main creators of fake news. The most egregious creator comes from non-journalists who put out spammy garbage you see on the web that’s simply untrue. As mentioned earlier, we generally believe just about everything written with the goal of checking it later, then there is no later.  The second creator of fake news is not so much fake news, but biased news coming from journalists with an agenda. Biased news isn’t as egregious since we all have our biases that are hard to extricate from our actions. However, biased journalists can do greater damage due to their large platforms. I would like to see a disclaimer at the beginning of each blog or tweet, when needed— “WARNING:  this is garbage.”  Don’t hold your breath for this to happen.

With the use of clickbait titles, misinformation, and satire, fake news has the ability to affect public opinion about a person, country or issue. I am amazed at the number of people who gain information, political and otherwise from the late-night television shows.

Findings indicate viewers of late night talk shows tend to be politically unsophisticated and low news media consumers, relying on incidental exposure to news about current events that are introduced throughout the day in the course of other activities (i.e., news headlines on email servers, jokes in late night monologues) with one notable exception.  Viewers of “The Daily Show,” are on the other end of the political spectrum, reflecting high levels of political sophistication and high news media consumption. They tune into “The Daily Show” for a “twist” on news stories with which they are already familiar, expecting Stewart and his team to provide a humorous slant on current events. Apparently, the other late-night shows—-not so much.  It’s mostly relative to political discourse garbage.

CONCLUSION:

I know I need to slow down and take the time to ask the question—is this information true, partially true, completely false?  What do I know relative to this new information?  I am to the point of turning off the television set and reading a good book.  Who do you believe these days?  What news or media outlet gives a non-bias, only-the-facts, information-filled narrative?  I honestly can NOT answer that question at this time.

HOMELESS

April 2, 2018


The month of March was a very active month for my wife and me.. Four weeks ago, we were in Dallas helping our family recover from the flu. Two weeks ago, we took our second granddaughter to Nashville for her birthday to see the Nashville Predators.  (She loves the Preds.)  Last week we were in Atlanta helping our oldest two granddaughters.  Tell me—what do these three cities and our hometown have in common?  Can you guess? Tragically, the answer is homeless people living on the streets and camping out on any available vacant lot.  In the greatest country on the planet, we have people living hand-to-mouth trying to scrape and fend for food.  In mid-March my wife and I were coming back from downtown traveling on eleventh street.  The waiting line into the Chattanooga Community Kitchen was at least a block long.  The Community Kitchen does a marvelous job and that service comes with great expense.  All funds come from donations and the United Way.

We are told in Matthew 26:11 the following:

Jesus Anointed at Bethany
10Aware of this, Jesus asked, “Why are you bothering this woman? She has done a beautiful deed to Me. 11The poor you will always have with you, but you will not always have Me. 12By pouring this perfume on Me, she has prepared My body for burial.

Today that seems to be more prevalent than ever. Let’s take a look.

  • An individual may be considered homeless when they lack permanent housing and have to stay in shelters, abandoned buildings or vehicles, on the streets, or in other forms of unstable situations. They may also be considered homeless if they have to “double up” with friends or extended family members because they are unable to maintain their own housing situation.
  • More than 500,000 people are homeless in the United States: reports (Reuters) – More than 500,000 people – a quarter of them children – were homeless in the United States in 2016 amid scarce affordable housing across much of the nation, according to a study released on Thursday, Nov 19, 2015.

 

  • Staggering 2.5 million children are now homeless each year in America. This historic high represents one in every thirty (30) childrenin the United States.

 

  • The highest rates of homelessness among states are in Hawaii (465 per 100,000), followed by New York(399) and California (367). The lowest homeless counts per capita come in Mississippi (81 per 100,000), Indiana (94) and Kansas (94). Aug 8, 2014

 

  • Frequently, references indicate that homelessness, as we know it today, is rooted in severe HUD cuts during the early 1980’s. While policy changes did have a large impact exacerbating the problem, homelessness has been documented in America since 1640. In the 1640’s homelessness was seen as a moral deficiency, a character flaw. Nov 16, 2011

 

  • For women in particular, domestic violence is the leading cause of homelessness.  In our country the primary causes of homelessness among families are: (1) lack off affordable housing, (2) unemployment, (3) poverty, and (4) low wages, in that order.

 

  • The Treatment Advocacy Center’s newly updated backgrounder, “How many individuals with a serious mental illness are homeless” examines the percentage of homeless individuals with serious mental illness and their abysmal quality of life. Approximately thirty-three (33) percent of the homeless are individuals with serious mental illnesses that are untreated.  Many of these people suffer from schizophrenia, schizo-effective disorder, bipolar disorder or major depression.

 

  • In Massachusetts and Ohio, twenty-seven (27) and thirty-six (36) percent of people released from mental institutions became homeless within six (6) months.

 

  • Previously hospitalized people were three times more likely to obtain food from garbage.

 

  • Studies show that psychotic individuals are much more likely to get assaulted or threatened while homeless.

 

  • Though officials believe that they are saving money by releasing patients from mental hospitals, there is a significant cost to the patient and to society at large.  “In 2001, a University of Pennsylvania study that examined 5,000 homeless people with mental illnesses in New York City found that they cost taxpayers an average of $40,500 a year for their use of emergency rooms, psychiatric hospitals, shelters and prisons.”

 

  • The last time a global survey was attempted – by the United Nations in 2005 – an estimated one hundred (100) million people were homeless worldwide. As many as 1.6 billion people lacked adequate housing (Habitat, 2015).

 

The U.S. map below just about says it all.  Take a look.

CONCLUSIONS: 

Obviously, I do not know the answer, but surely there IS an acceptable answer to those who live on the streets.  I think about all of the children and the future they have while being homeless.  Wasted potential.  Hopefully we all can think about this and put those thoughts into action.  THERE MUST BE AN ANSWER.

PINK

January 28, 2018


On Saturday January 27, 2018 the City of Chattanooga held the thirteenth annual Pink Gala.  This remarkable event is held to benefit the MaryEllen Locher Breast Cancer Center at Chattanooga Memorial Hospital.  Pink, honors the legacy of Mary Ellen, and remembers all of those who have lost their battle with cancer, and celebrates those survivors that continue after their illness is cured.   This event provides additional funding to maintain the most comprehensive breast cancer center in the region and in the state of Tennessee.

Breast cancer has affected each of us in some manner.  The American Cancer Society estimates that breast cancer in men in the United States for 2018 estimates are:  approximately 2,550 new cases of invasive breast cancer will be diagnosed.  About 480 men will die from breast cancer.  The lifetime risk for women:   Women in the U.S. have a “1 in 8” (or about 12 percent) lifetime risk of getting breast cancer. This means for every eight (8) women in the U.S., one (1) will be diagnosed with breast cancer during her lifetime.  HUGE NUMBERS.  The diagnosis of cancer affects not only the individual’s health but every aspect of family life.  As a comprehensive breast cancer center, the MaryEllen Center receives patients and provides state-of-the-art treatment while supporting then with nurse navigators, social workers, genetic counselors, and dieticians.  The Pink event has raised over $3.4 million dollars since its inception in 2006.  All money raised is used locally and directly affects impacted families in the Chattanooga Community.

We are going to take a pictorial visit to the event last night starting with the program.  As you can see, the theme for this year’s event was “A Night in Old Havana”.  I have to believe the day after the 2017 Pink Gala the organizers started working on the 2018 event.  The planning was absolutely flawless with every detail covered.  There were one hundred and thirty-seven (137) tables with ten (10) chairs per table.  Every chair was filled.  Each table had a “captain” responsible for inviting guests.  There were no empty chairs that I could see.

The program for the evening is given below.   As you can see, included was a remarkably great dinner including a delicious Cuban sandwich offered as appetizer.  It was GOOD.

As we entered the Chattanooga Convention Center we heard the Cuban band playing loud and clear.  No mistaken the origin of the music.  Accomplished musicians doing what they do best—warming up the attendees.

You can see from the digital picture below, the auditorium was decorated remarkably well with table cloths and napkins, obviously, PINK.  The size of the auditorium easily accommodated the fourteen hundred (1400) people in attendance.

The two best words any party-goer can hear, “open bar”.  There were no fewer that four bars open for business that night with no charge to the party-goers.

After a GREAT dinner, a silent auction was held to raise additional funds for the Center.

I want to give you an idea as to what items were offered for the auction.

  • A painting of the auditorium by noted Chattanooga painter Liz Lindstrom. The value of that painting was set at $3,500. Lindstrom was painting when we arrived so the finished work is not shown below but you can get some idea as to the quality of the piece.

  • QUARK Sculpture—Value, $30,000. (NOTE:  The final bid was approximately $38,000.)
  • Diamond necklace valued at $6,500.00
  • Hammerstein Highland Lodge in Jamaica. Six nights–$15,500.00. This is a gated community with every amenity you can think of.  Great place to escape—but with a price.
  • EPB (Electric Power Board) of Chattanooga Small Business Advertising Package—Valued at $9,000.00
  • Custom Men’s Suit by Bruce Baird—Valued at $1,000.00
  • Whirlpool Stainless Steel Refrigerator—Valued at $2,200.00
  • Porsche Driving Experience—Valued at $500.00.
  • Black Cashmere Cape with Fox Trim—Valued at $3,000.00
  • BMW Baby Racer—Valued at $129.00
  • Wine Cellar with Cooler—Valued at $1,550.00
  • Alabama Football Tickets—Valued at $600.00
  • Destin Condo at Breakers East—Valued at $3,400.00
  • Personal Jet Experience—Valued at $3,700.00

There were eighty items auctioned off that night during the benefit.  All items were sold. Nothing left.

After the auction, a terrific band called dancing to Party on the Moon.  I have no idea as to where this band came from but they were not local.  Eight members banging it out.

All-in-all, great event for a GREAT cause.  Everyone had a marvelous time.  We left at 10:45 which is later than I stay up 364 days each year but that’s ok.  None the worse for the wear.

HEAD OF THE HOOCH

November 5, 2017


It’s a wonderful thing when your city offers entertainment and events for citizens and visitors.  Chattanooga, Tennessee is famous for doing just that—things to get people downtown to enjoy all that’s available within a very short walking distance.  One such event is “Head of the Hooch”.  This two-day race is occurring right now, with Sunday being the final day of the race.

HISTORY:

The Head of the Chattahoochee is a rowing regatta held in Chattanooga, TN every year on the first Saturday and Sunday of November.

It is definitely one of the world’s largest rowing regattas, with two thousand (2,000+) boats racing over a two-day period.  More than nine thousand (9,000) seats are rowed.  Twelve hundred (1,200) boats compete on Saturday alone, more in one day than any other regatta. Participants come from over two hundred (200) different organizations. In 2012 alone, the regatta welcomed crews from twenty-seven (27) different states. The Head of the Hooch has seen a growth in entries from other countries also with teams from Canada, Germany, Sweden and Australia.

The Head of the Hooch event has been recognized by national magazines as the regatta to attend: the weather is nice; the city is great and the racing has the largest number of entries per event of any major regatta. The regatta is organized and hosted by the Atlanta Rowing Club, Roswell, GA and Lookout Rowing Club, Chattanooga, TN.

The regatta is a head race – competitors row a five thousand (5,000)-meter (3.1 mile) course on the Tennessee River ending at Ross’s Landing Park in Chattanooga. As mentioned earlier, races are typically held the first week in November.    In this form of racing all boats start sequentially by event and race against the clock.  The race course map is given as follows:

The Head of the Hooch, also known as the Head of the Chattahoochee and ‘The Last of the Great Fall Regattas’, was run for the first time in 1982 by the Atlanta Rowing Club.  The first year there were two hundred twenty-five (225) rowers filling one hundred and five (105) boats.  For sixteen (16) years the regatta took place on the Chattahoochee River in the Roswell River Park located in Roswell GA. In 1997 the regatta had outgrown the park.  From 1997-2004 the regatta was held at the 1996 Olympic rowing venue in Gainesville GA.  The course there was located on the upper part of the Chattahoochee River.

In 2005, due to the large increases in entries each year, the regatta moved to the Chattanooga Ross’s Landing Riverfront venue. The venue and city have the capability to accommodate the continuous increase in rowers and spectators each year. Each year since 2005 The Hooch and the City of Chattanooga have welcomed over six thousand (6,0000) rowers and more than fifteen thousand (15,000) spectators.  I just came from the venue and there are thousands of people on the Veteran’s Bridge, the P. R. Olgiati Bridge and stationed along the Riverfront Parkway.

watching the rowers traverse the course in the Tennessee River.

The Hooch is a unique event.  It attracts athletes, family, alumni, local residents and those who travel to attend. It combines a rowing regatta, arts market and the close proximity of the Tennessee Aquarium, the Discovery Museum and Hunter Art Museum all within walking distance of the venue.  Many hotels and restaurants are right in the downtown close to the venue.  In all, a perfect match.

 

As the Hooch moves through its third decade, its director and committee members continue to improve, grow and enhance the regatta that started as a small event on a Saturday many years ago.

In 2015, the Chattanooga Sports & Events Committee estimated the economic impact of the Hooch over five (5) million dollars. That year the Head of the Hooch raced twelve hundred fifty-six (1256) boats (37 events) on Saturday and eight hundred and sixty-two (862) boats (43 events) on Sunday. Almost eighty percent (80%) of the competitors are High School/College crews.

PROCEDURED FOR THE EVENT:

For any event of this magnitude there must be processes and procedures to maintain some semblance of order.  After all, there are winners and others who place and show.  With a multitude of categories, there must be order.  Here is a list of procedures for the participants.


ROWING TO THE START

  • Assemble your crew at least 30 minutes before your race is called.
  • Place your oars near the launch dock scheduled for your race before your race. Please check the race schedule posted at the regatta site on race day to determine which dock your race will launch from. This is typically only an issue in the mornings when both launch and recovery docks will be used for launching.
  • Pay close attention to Control Commission call to launch. Please launch when your race is called to avoid congestion at the docks.
  • Move quickly onto the dock when Dockmaster gives instructions to do so.
  • Move quickly off the dock and immediately row away from the dock so that the Tennessee River current does not push your crew back onto the dock.
  • Row to the start area with purpose. Do not delay. If prompted by Regatta Officials to move along more quickly, please comply. There is no time to wait for crews that are late to the start.
  • Start Marshals will ask you to stay pointed upstream at various stations near the start. These stations are marked by large rectangular green buoys. They are numbered so that you know which station to row to.
  • Plan to be at Buoy #1 not less than 10 minutes or more than 15 minutes before your scheduled race. Crews that arrive too early and impede (block) other crews may be subject to a penalty.
  • As you approach Buoy #1, sort yourselves out in roughly numerical order by bow number. At Buoy #1, you should be within five bow numbers of the bow numbers around you.
  • The marshal will send you in a group of 10 to the next buoy. Row immediately with all rowers on the paddle when instructed and do not wait for exact bow number order.
  • Before you are asked to bring your crew across the river and row to the start, remove warm-up gear so you are ready to race.

GET READY TO START

  • You will be sent across the river in groups of 3 to 5. Do not wait for exact bow number order; begin to row immediately when instructed.
  • Once you have crossed the river, you will be instructed to row toward the start chute in numerical order. Follow the crew in front of you by about 1 length of open water.
  • A marshal will be located about 200 meters before the start to space the crews by about 15 to 20 seconds. Crews must speed up or slow down as instructed by this Marshal. Novice crews should be particularly aware of this.
  • Crews should build to full pressure and race pace as they approach the start line. Do not catch up with or pass another boat in the chute before the start or you will be subject to a penalty.
  • The start line is set so that the start boat is located right at the red steel channel marker. This allows the start chute to be wider and avoids the possibility of hitting the red channel marker.

From the JPEG above, you can see the venue for the “Hooch”.  You are looking at the Chattanooga Riverfront Parkway with the Tennessee River to the left.  Please notice the boats stationed to the right of the digital picture.  You can see the number is significant.

 

Plenty of room for the crews to position their boats waiting to practice and for their event.

One of the best things about attending this event is ample seating to watch the crews and the race itself.

This photo is from the 2016 event. Again, the first week in November.

Not only is this a team sport, but there are contests for individuals competing against each other or against the clock.

I certainly hope you can “carve out some time” next year to join us for this terrific event.  It’s always the first of November.  (By the way, the temperature in Chattanooga right now is 76 degrees with a relative humidity of twenty percent (20%).  Not bad at all.

 

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