GLOBAL IMPACT ON SOCIAL MEDIA

June 27, 2017


For the past three years, TIME Magazine has made a list of the top twenty-five (25) individuals having the greatest global impact on Social Media.  Their metric is who has the ability to drive the news on a day-by-day basis?  We are talking “global” not local, state, federal or country but global.  This year’s list was a great surprise to me mainly because I have no idea as to who some of these people are nor what they do.  Let’s take a look.

  • CHRISSY TEIGEN—OK, I do know who she is. Christine Diane Teigen was born on 30 November 1885.  She is an American model and made her debut in the annual Sports Illustrated Swimsuit issue, 2010 addition. She appeared on the cover in 2014.
  • MATT DRUDGE—Matt Drudge produces a conservative web site highlighting news of the day. The postings result from individual contributors and news venues appearing on a daily basis.
  • K. ROWLING–Joanne Rowling was born on 31st July 1965 at Yate General Hospital just outside Bristol, and grew up in Gloucestershire in England and in Chepstow, Gwent, in south-east Wales. Her father, Peter, was an aircraft engineer at the Rolls Royce factory in Bristol and her mother, Anne, was a science technician in the Chemistry department at Wyedean Comprehensive, where Jo herself went to school. The young Jo grew up surrounded by books. “I lived for books,’’ she has said. “I was your basic common-or-garden bookworm, complete with freckles and National Health spectacles.”
  • CARTER WILKERSON–On Tuesday morning, Carter Wilkerson, a 16-year-old high school junior in Reno, Nev., became the owner of history’s most-retweeted tweet, knocking Ellen DeGeneres and her famous Oscars selfie off her perch. (For those unfamiliar, a retweet is the act of sharing someone else’s tweet so a new audience can see it.)  When he sent his fateful tweet on April 5, he thought it might be a fun joke for his friends. He had never gotten so many as 10 retweets on a single tweet before, he said, so topping that would-be kind of cool.  There’s no way Wendy’s would actually give him free chicken nuggets, he thought. (Some people just have too much time on their hands.  Get a job.)
  • YAO CHEN–Yao Chen is a Chinese actress and philanthropist. In 2014, Time named Yao as one of the most influential people on their Time 100 list. As of 2014, she is listed as the 83rd most powerful woman in the world by Forbes.She was born 5 October 1979 in Shishi, Gujian, China.
  • BRIAN REED—Brian Reed is the host of S-Town, a new podcast about John B McLemore and the town of Woodstock, Alabama. S-Town began life when Brian received an email with the subject: “John B McLemore lives in S***town, Alabama.” Inside was a plea for producers to investigate an alleged murder and its subsequent cover up. The podcast recounts how Brian travelled to Woodstock in the autumn of 2014 to meet with the email’s author, an eccentric horologist, and investigate his claims. Brian made “about 10 or 12 trips” to Alabama over the course of three years, and made many more phone calls from his home in New York to tell his story. What unfolds is a dark and gripping tale about a man who lived his life as an outsider in a town with a population of just over 1,000.
  • BTS–BTS, also known asBangtan Boys, is a seven-member South Korean boy band formed by Big Hit Entertainment. Their name in Korean – Bangtan Sonyeondan and Japanese – Bōdan Shōnendan both translate to “Bulletproof Boy Scouts”. BTS debuted on June 13, 2013, with  the song “No More Dream” from their first album called 2 Cool 4 Skool, for which they won several “New Artist of the Year” awards including those at the 2013 Melon Music Awards and Golden Disc Awards, and the 2014 Seoul Music Awards. A year after their debut, they received major bonsang awards for their subsequent albums Dark & Wild and The Most Beautiful Moment in Life, Part 1.  The band continued rising to widespread prominence with their The Most Beautiful Moment in Life trilogy, with The Most Beautiful Moment in Life, Part 2 and The Most Beautiful Moment In Life: Young Forever both debuting inside the Billboard 200.  (We will have a short test on this “boys band” at the end of this posting so pay attention.)
  •      ALEXEI NAVALNY— Alexei Anatolievich Navalny is a Russian lawyer, political and financial activist, and politician. Since 2009, he has gained prominence in Russia, and in the Russian and international media, as a critic.  He is a big critic of the Russian president.  Really surprised this guy is still alive.
  • DONALD TRUMP—OK, you must be living in a tree if you do not know this guy.
  • MATT FURIE— Pepe the Frog is a popular Internet meme. The green anthropomorphic frog with a frog-like face and a humanoid body is originally from a comic series by Matt Furie called Boy’s Club. (How could I have missed this?)
  • STEVEN PRUITTSteven Pruitt, PhD. Professor of Oncology. Member (Molecular & Cellular Biology). Department of Molecular and Cellular Biology. Roswell Park Cancer Institute.
  • BANA ALABED— Bana al-Abed is a Syrian girl from rebel-held Aleppo who, with assistance from her English-speaking mother, sends messages through Twitter documenting the siege of the city.
  • GIGI GORGEOUS— Gigi Loren Lazzarato, better known as Gigi Gorgeous, is a Canadian model, actress, and internet personality. (OK whatever. Never heard of her)
  • JONATHAN SUN— Jonathan Sun is an interdisciplinary researcher, designer, engineer, artist, comedian, author, and playwright. He is a PhD candidate at MIT in the Department of Urban Studies + Planning, and a 2016-2017 Berkman Klein Fellow at Harvard. He was previously a researcher at the MIT Senseable City Lab. His current research involves understanding how and why people gather as communities on social media, how these communities ascribe meaning to where they gather, and what a sense of Place means in ephemeral, online environments.
  • KATY PERRY— Katheryn Elizabeth Hudson(born October 25, 1984), known professionally as Katy Perry, is an American singer and songwriter. After singing in church during her childhood, she pursued a career in gospel music as a teenager. Perry signed with Red Hill Records and released her debut studio album Katy Hudson under her birth name in 2001, which was commercially unsuccessful.
  • KIM KARDASHIAN— Kimberly”Kim” Kardashian West (born Kimberly Noel Kardashian; October 21, 1980) is an American reality television personality, socialite, actress, businesswoman and model. Kardashian first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after a 2003 sex tape with her former boyfriend Ray J was leaked in 2007. Later that year, she and her family began to appear in the E! reality television series Keeping Up with the Kardashians. Its success soon led to the creation of spin-offs including Kourtney and Kim Take New York and Kourtney and Khloé Take Miami. Kardashian’s personal life soon became subject to widespread media attention.
  • BRANDEN MILLER— Joanne the Scammer, also known as Joanne Prada, is an internet character created and portrayed by comedianBranden Miller. The character gained notoriety for Miller’s Twitter account, which posts from the perspective of Joanne, and Miller’s Instagram account, which consists of various videos of the character of Joanne.
  • RHANNA— Robyn Rihanna Fentyborn February 20, 1988, is a Barbadian singer, songwriter, and actress. Born in Saint Michael and raised in Bridgetown, she first entered the music industry by recording demo tapes under the direction of record producer Evan Rogers in 2003. She ultimately signed a recording contract with Def Jam Recordings after auditioning for its then-president, hip hop producer and rapper Jay Z. In 2005, Rihanna rose to fame with the release of her debut studio album Music of the Sun and its follow-up A Girl like Me (2006), which charted on the top 10 of the US Billboard 200 and respectively produced the singles “Pon de Replay” and “SOS“.
  • CHANCE THE RAPPER– Chancelor Johnathan Bennett, known professionally as Chance the Rapper, is an American rapper, singer, songwriter, record producer, and philanthropist from the West Chatham neighborhood of Chicago, Illinois.
  • ARIEL MARTAIN— BabyAriel is a Popular musical.ly personality with over 19 million followers, she is also popular on Instagram, YouTube, and You Now. She later joined a collaborative YouTube channel called Our Journey along with Loren Beech, Brennen Taylor, Mario Selman, Weston Koury, Zach Clayton, and Nick Bean.
  • CASSY HO— Cassey Ho is an American social media fitness entrepreneur with a YouTube channel and a website that sells fitness apparel. She is considered an Internet personality and a rising YouTube star nationally and internationally.
  • HUDA KATTAN— Huda Kattan of@HudaBeauty, who has 18 million Instagram followers, heads a namesake makeup line and is introducing a Huda Beauty emoji collection called Hudamoji (not unlike Ms. Kardashian West’s Kimoji) this spring.
  • MARK FISCHBACH— Mark Edward Fischbach, better known by his online pseudonym Markiplier, is an American YouTube personality. Originally from Honolulu, Hawaii, he began his career in Cincinnati, Ohio, and is currently based in Los Angeles, California.
  • DANIEL WEISBERG AND CARLY ZAKIN— Danielle Weisberg and Carly Zakin had worked in pretty much every news division at NBC before they decided to walk away and launch their own company. Enterthe Skimm: a daily email newsletter targeted at millennials to deliver the news in a quick way that fits into their busy schedules. One email sent at 6 AM every morning aims to give subscribers everything they need to know about the latest news in politics, sports, entertainment and more. The Huffington Post sat down with Weisberg and Zakin on Thursday to find out more about how these two friends, who met during a study abroad program in college, have now become the co-founders of one of the fastest growing e-newsletters.

CONCLUSIONS:  Aren’t you happy you have a day job?  I am greatly relieved that do not know most of these people consequently indicating I do not spend a great deal of time of Social Media.  We may be doomed!!!!!

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