March 17, 2018

Right now, many in the United States and overseas are tuning in to “March Madness”.  Every year the number of viewers increases due to the suspense.  People fill out their brackets and eagerly wait for games to verify their choices. This morning, millions of brackets have been destroyed due to the following: “They played loose and fearless, simply because they had nothing to lose. A No. 16 seed had never beaten a No. 1 seed in the N.C.A.A. men’s basketball tournament. Who would ever think that the tiny University of Maryland-Baltimore County would be the ones to break through?” Just a reminder, you cannot quantify desire.  The UMB team demonstrated that yesterday.

According to the NCAA website, in 2017, live game coverage across the four Networks on Sunday, March 19, averaged eleven-point nine (11.9) million viewers, up thirty-four percent (34%) from 2016 (eight point nine 8.9 million), making it the most-watched first Sunday in twenty-four (24) years (since 1993).  Overall, the 2017 NCAA Tournament was the most-watched in twenty-four (24) years through the first Sunday of coverage, with an average of 9,325,000 million viewers, up ten percent (10%) from 2016 (8,513,000).

Additionally, NCAA March Madness Live (MML) has generated an all-time record sixty-nine point one (69.1) million live streams through the first Sunday of the tournament, an increase of twenty-four percent (24%) over last year.  NCAA Tournament games garnering the most live streams to date include: Notre Dame vs. Princeton (5.4 million streams); Virginia vs. UNC-Wilmington (4.3 million streams); Michigan vs. Oklahoma State (4.2 million streams).

Official March Madness social media sites have generated twenty-six million (26) social engagements across Twitter, Facebook and Instagram through the first Sunday, which is up twenty percent (20%) over the corresponding time period last year.

There is another side to March Madness.  According to USAToday; In 2017 ten billion dollars ($10 billion) was wagered on that year’s tournament, only three hundred ($300) million of which will be done legally at sports books in Las Vegas.  This is according to the American Gaming Association. 


It has been argued that money is a form of free speech and if this is correct, U.S. colleges are talking about a “ton” of money and not that much education. A KDM Engineering infographic shows the annual scholarship awards to STEM endeavors being one point six ($1.6) billion dollars while scholarships for athletes being two point nine billion ($2.9). If you think about this relative to the U.S. economy, that would translate to eight point six (8.6) million jobs for science, technology, engineering and math students and eleven point eight (11.8) million jobs for professional athletes.  These numbers indicate that colleges invest $180.00 per potential STEM worker and $245,763 per potential professional athlete.

Now, the average career of a professional athlete is three to five (3 to 5) years whereas the average individuals in STEM professions is forty to forty-five (40 to 45) years.   The numbers are as follows:

  • NFL:  3.5 years
  • NBA: 4.8 years
  • MLB: 5.6 years
  • NHL:  5.5 years

On point I think is very commendable: more student-athletes than ever are earning degrees at Division I schools. The most recent Graduation Success Rate data, collected for student-athletes who entered college in 2007, show eighty-four (84 %) percent graduated within six years.  This is really big and indicates college athletes realize their professional sports lives are finite AND most will NOT make it into the bigs. To me, that is some consolation relative to money spent.


Astrophysics for People in a Hurry was written by Neil deGrasse Tyson.  I think the best place to start is with a brief bio of Dr. Tyson.

NEIL de GRASSE TYSON was borne October 5, 1968 in New York City. When he was nine years old, his interest in astronomy was sparked by a trip to the Hayden Planetarium at the American Museum of Natural History in New York. Tyson followed that passion and received a bachelor’s degree in physics from Harvard University in Cambridge, Massachusetts, in 1980 and a master’s degree in astronomy from the University of Texas at Austin in 1983. He began writing a question-and-answer column for the University of Texas’s popular astronomy magazine StarDate, and material from that column later appeared in his books Merlin’s Tour of the Universe (1989) and Just Visiting This Planet (1998).

Tyson then earned a master’s (1989) and a doctorate in astrophysics (1991) from Columbia University, New York City. He was a postdoctoral research associate at Princeton University from 1991 to 1994, when he joined the Hayden Planetarium as a staff scientist. His research dealt with problems relating to galactic structure and evolution. He became acting director of the Hayden Planetarium in 1995 and director in 1996. From 1995 to 2005 he wrote monthly essays for Natural History magazine, some of which were collected in Death by Black Hole: And Other Cosmic Quandaries (2007), and in 2000 he wrote an autobiography, The Sky Is Not the Limit: Adventures of an Urban Astrophysicist. His later books include Astrophysics for People in a Hurry (2017).

You can see from his biography Dr. Tyson is a “heavy hitter” and knows his subject in and out.  His newest book “Astrophysics for People in a Hurry” treats his readers with respect relative to their time.  During the summer of 2017, it was on the New York Times best seller list at number one for four (4) consecutive months and has never been unlisted from that list since its publication. The book is small and contains only two hundred and nine (209) pages, but please do not let this short book fool you.  It is extremely well written and “loaded” with facts relevant to the subject matter. Very concise and to the point.   I would like now to give you some idea as to the content by coping several passages from the book.  Short passages that will indicate what you will be dealing with as a reader.

  • In the beginning, nearly fourteen billion years ago, all the space and all the matter and all the energy of the knows universe was contained in a volume less than one-trillionth the size of the period that ends this sentence.
  • As the universe aged through 10^-55 seconds, it continued to expand, diluting all concentrations of energy, and what remained of the unified forces split into the “electroweak” and the “strong nuclear” forces.
  • As the cosmos continued to expand and cool, growing larger that the size of our solar system, the temperature dropped rapidly below a trillion degrees Kelvin.
  • After cooling, one electron for every proton has been “frozen” into existence. As the cosmos continues to cool-dropping below a hundred million degrees-protons fuse with other protons as well as with neutrons, forming atomic nuclei and hatching a universe in which ninety percent of these nuclei are hydrogen and ten percent are helium, along with trace amounts of deuterium (heavy hydrogen), tritium (even heavier than hydrogen), and lithium.
  • For the first billion years, the universe continued to expand and cool as matter gravitated into the massive concentrations we call galaxies. Nearly a hundred billion of them formed, each containing hundreds of billions of stars that undergo thermonuclear fusion in their cores.

Dr. Tyson also discusses, Dark Matter, Dark Energy, Invisible Light, the Exoplanet Earth and many other fascinating subjects that can be absorbed in “quick time”.  It is a GREAT read and one I can definitely recommend to you.

The subtitle to this book is “a bullfighter’s guide” and when you read it you will definitely understand.  The book is written by three individuals with extensive business experience who obviously have attended many meetings with the same results; i.e. bored to tears, confused, no direction given or agreed to, and simply a waste of time.

Brian Fugere is currently in corporate-speak rehab and has been jargon-free since their book was written.   He is a principal of Deloitte Consulting LLP where he was the former chief of all marketing efforts.

Chelsea Hardaway is the president of Hardaway Productions.  This company helps clients cut through the clutter of communication.

Jon Warshawsky is a managing partner of Deloitte Services, LP and helped start that firm’s e-learning practice.

I love the manner in which the book starts: “Let’s face it, business today is drowning in bullshit. We try to impress (or confuse) investors with inflated letters to shareholders. We punish customers with intrusive, hype-filled, self-aggrandizing product literature. We send elephantine progress reports to employees that shed less than two watts of light on the big issues or hard truths.”

If you think you smell something at work, there’s probably good reason–“bull” has become the official language of business. Every day, we get bombarded by an endless stream of filtered, antiseptic, jargon-filled corporate-speak, all of which makes it harder to get heard, harder to be authentic, and definitely harder to have fun.

We have become immune to empty, generic messages and as a result, no one really listens anymore. Endless charts and graphs, Power Point presentations with one hundred and four slides, Excel spreadsheets, mandated company templates to “simplify” reading, etc.  You’ve been there—do NOT tell me you have not.

The authors identify four ways in which businesspeople organize their objectives through ineffective over-standardizations or misguided practices, sharing practical advice on how to remain true to a business ideal, promote healthy change, and communicate authentically. The four ways are as follows:

PART ONE:  The Obscurity Trap

PART TWO: The Anonymity Trap

PART THREE:  The Hard-Sell Trap

PART FOUR:  The Tedium Trap

If you are honest with yourself, you must admit you have heard the following words (and many others) and/or phrases used when discussing specific topics:

  • Best of breed
  • Center of excellence
  • Frictionless
  • Out of pocket
  • Paradigm shift
  • Results-driven
  • Best practice
  • Empowerment
  • Bring to the table
  • Face time
  • Brain dump
  • Drink from a fire hydrant
  • Heavy lifting
  • Mind share
  • Outside the box (I’m so tired of this one I could cry every time I hear it.)
  • Push the envelope
  • Sea change
  • Unpack
  • Win-win
  • Bandwidth
  • Core competency
  • Come-to-Jesus-moment

I submit, if beauty is in the eye of the beholder, there could be many definitions to each of the phrases above depending upon who is listening. Do you really know what bandwidth is? In our context here, it means, “time” as in “I do not have the bandwidth to complete any value-added action items.”

Another pet-peeve of mine—all of the many, many acronyms and abbreviations used in today’s business world, many of which no one knows or remembers. We sprinkle our documents with abbreviations and eighty (80) pages later expect an audience to remember what the presenter is trying to say when he or she doesn’t remember either.

This book cuts through the clutter and makes a desperate effort to solve the problems and clean up our corporate language by suggesting several very direct approaches.  One great section addresses the need to clean up e-mail and get to the point with concise language that actually and adequately covers the subject with zero jargon and real English.

I think you are going to enjoy this book and I’m sure, if you are in the business world, you need this book.  Have at it.



February 17, 2018

Portions of this post were taken from Design News Daily.

How many times have you said that? It’s called the Eureka moment – a sudden flash of intuition that leads us down a path to a wonderful, new, productive solution. Most of us have had such moments, but a select few have parlayed them into something grand, something that changes the world. That was the case for Arthur Fry, inventor of the Post-It Note and Richard James, inventor of the Slinky toy. They took simple ideas – such as a sticky note and a coil spring — and touched hundreds of millions of lives with them.  Given below are nine Eureka Moments that actually produced workable and usable devices that have revolutionized and made life easier for all of us. Let’s take a look.

If you could see my computer and associated screen, you would see a “ton” of post-it-notes.  Most with scribbles, PIN numbers, telephone numbers, etc etc.  We all use them.

Legend has it that Post-It Note inventor Arthur Fry conjured up the idea for his product when the little scraps of paper in his Sunday hymnal kept falling out. To solve the problem, he used an adhesive developed by a 3M colleague, Dr. Spencer Silver. Silver’s reusable, pressure-sensitive adhesive was failing to stir interest inside 3M until Fry came along and made the mental connection to his hymnal.

In 1974, the two partnered to put the adhesive on small sheets of yellow paper and … a mythic product was born. They passed their sticky notes to fellow employees, who loved them. “I thought, what we have here isn’t just a bookmark,” Fry said. “It’s a whole new way to communicate.” They later put their product on the market, receiving an even stronger reaction. Lee Iacocca and other Fortune 500 CEOs reportedly wrote to praise it. Post-It Notes, as they soon became known, eventually were sold in more than 100 countries. At one point, it was estimated that the average professional received 11 messages on Post-It Notes per day. Fry received 3M’s Golden Step Award, was named a corporate researcher, became a member of the company’s Carlton Society and was appointed to its Circle of Technical Excellence.

(Image source: By Tinkeringbell – Own work, Public Domain/Wikipedia)

Ansa baby bottles are virtually impossible to find today, but they were all the rage in the mid-1980s.

The bottles, which have a hole in the middle to make them easy for babies to hold, were the brainchild of William and Nickie Campbell of Muskogee, OK, who designed them for their infant son. After filing for patents in 1984, they took out a loan, launched the Ansa Bottle Co., manufactured the plastic bottles, and enjoyed immediate success. They received editorial coverage in American Baby and Mothers Today, while inking deals with Sears, K-Mart, Walgreens, and Target, according to The Oklahoman. Their bottles even went on display in the Museum of Modern Art in New York City.

(Image source: US Patent Office)

Rolling luggage is an accepted fact of air travel today, but it wasn’t always so and I’m not too sure what we now would do without it.  The concept was slow to take hold, and achieved acceptance in two distinct steps. The first step occurred in 1970, when inventor Bernard Sadow observed an airport worker rolling a heavy machine on a wheeled skid. Sadow, who was at the time dragging his own luggage through customs after a trip to Aruba, had the proverbial “eureka moment,” according to The New York Times. Sadow’s solution to the problem was a suitcase with four wheels and a pull strap. To his surprise, however, the idea was slow to take off. That’s where the second step came in. In 1987, a Northwest Airlines pilot and workshop tinkerer named Robert Plath took it to the next level — developing an upright, two-wheeled suitcase with a long stiff handle. Plath’s so-called “Rollaboard” was the missing ingredient to the success of rolling luggage.

Today, his 30-year-old concept dominates air travel and is built by countless manufacturers — any patents having long since expired. The initial slow acceptance remains a mystery to many, however. Sadow, looking back at it years later, attributed the consumer reluctance to men who refused to take the easy way out. “It was a very macho thing,” he said.

(Image source photo: Design News)

OK, who on the planet has NOT owned and/or played with a slinky?  In 1943, Naval mechanical engineer Richard James was developing springs for instruments when he accidently knocked one to the floor, permanently altering the future of toy manufacturing. The spring subsequently stepped “in a series of arcs to a stack of books, to a tabletop, and to the floor, where it recoiled itself and stood upright,” writes Wikipedia. James reportedly realized that with the right steel properties, he could make a spring walk, which is exactly what he did. Using a $500 loan, he made 400 “Slinky” coil springs at a local machine shop, demonstrated them at a Gimbels department store in Philadelphia, and sold his entire inventory in ninety (90) minutes. From there, Slinky became a legend, reaching sales of 300 million units in 60 years. Today, engineers attribute Slinky’s sales to the taming of the product’s governing physical principles — Hooke’s Law and the force of gravity. But advertising executives argue that its monumental sales were a product of clever TV commercials. The song, “Everyone knows it’s slinky” (recognized by virtually everyone who lived through the 1960s and 1970s), is considered the longest-running jingle in advertising history.

(Image source: Wikipedia)

The Band-Aid (or “Band-Aid brand,” as Johnson & Johnson calls it) is in essence a simple concept – an adhesive strip with a small bandage attached. Still, its success is undeniable. The idea originated with Johnson & Johnson employees Thomas Anderson and Earle Dickson in 1920. Dickson made the prototype for his wife, who frequently burned herself while cooking, enabling her to dress her wounds without help. Dickson introduced the concept to his bosses, who quickly launched it into production.

Today, it is copied by many generic products, but the Band-Aid brand lives on. Band-Aid is accepted around the world, with more than 100 billion having been sold.

(Image source photo: Design News)

Today, it’s hard to imagine that an upside-down bottle was once considered an innovation. But it was. Ketchup maker H.J. Heinz launched a revolution in packaging after deciding that its customers were tired of banging on the side of glass bottles, waiting for their product to ooze out. The unlikely hero of their revolution was Paul Brown, a molding shop owner in Midland, MI, who designed a special valve for bottles of ketchup and other viscous liquids, according to an article in the McClatchey Newspapers. Brown’s valve enabled ketchup bottles to be stored upside down without leaking. It also allowed liquids to be easily delivered when the bottle was squeezed, and sucked back inside when force was released.

Brown was said to have built 111 failed injection-molded silicone prototypes before finding the working design. To his lasting delight, the successful concept found use with not only with Heinz, but with makers of baby food, shampoo, and cosmetics, as well as with NASA for space flights. In retrospect, he said the final design was the result of an unusual intellectual approach. “I would pretend I was silicone, and if I was injected into a mold, what I would do,” he told McClatchey. The technique apparently worked: Brown eventually sold his business for about $13 million in 1995.

Players of pinball may take the games’ dual flippers for granted, but they were an innovation when Steve Kordek devised them in 1948. Working for the Genco Co. in Chicago (a company he became acquainted with after stepping into its lobby to escape a heavy rain), Kordek became the father of the two-flipper pinball game. His lasting contribution was simple, yet innovative — the use of direct current (DC) to actuate the flippers, rather than alternating current (AC). DC, he found, made the flippers more controllable, yet less costly to manufacture. Over six decades, Kordek reached legendary status in the industry, producing games for Genco, Bally Manufacturing, and Williams Manufacturing, always employing his dual-flipper design. He worked until 2003, designing the Vacation America game (based on the National Lampoon Vacation movies) at age 92. But it was his DC-based, dual flipper design that shaped his legacy. “It was really revolutionary, and pretty much everyone followed suit,” David Silverman, executive director of the National Pinball Hall of Fame told The New York Times in 2012. “And it’s stayed the standard for 60 years.”

(Image source: By ElHeineken, own work/Wikipedia)

It’s difficult to know whether any individual has ever been credited with the design of the ergonomic bent snow shovel, but the idea is nevertheless making money … for somebody. Bent-handle snow shovels today are sold at virtually every hardware store and home center in the northern United States, and they’re a critical winter tool for millions of homeowners. The idea is that by putting a bend in the shaft, the horizontal moment arm between the shovel handle and the tip is shorter, putting less strain on the user’s lower back. Although there’s some argument on that point, it was recently proven by engineering graduate students at the University of Calgary, according to a story on

Studying the bent-handle shovels in the school’s biomechanics laboratory, engineers concluded that they require less bending on the part of users, and therefore reduce mechanical loads on the lower back by 16 percent. “I think that’s a pretty substantial reduction,” researcher Ryan Lewinson told CTVNews. “Over the course of shoveling an entire driveway, that probably would add up to something pretty meaningful.”

(Image source photo: Design News)

Erno Rubik, a Hungarian sculptor and professor of architecture, invented his famous game cube while trying to solve a structural problem. Although his goal had been to put moving parts together in a mechanism that wouldn’t fall apart, it gradually dawned on Rubik that he had created a puzzle of sorts.

His puzzle consisted of 26 miniature cubes, each having an inward extension that interlocked to other cubes, allowing them to move independently and in different directions. Initially called the Magic Cube, it was released in Budapest toy shops in 1977. It was later licensed to the Ideal Toy Co. in 1980, which changed its name to Rubik’s Cube to make it more distinctive. Its broader release started a craze in the early 1980s. Rubik’s Cube won Toy of the Year Awards in Germany, France, the UK, US, Finland, Sweden, and Italy. Between 1980 and 1983, 200 million cubes were sold worldwide. Clubs of “speedcubers” popped up around the world, it appeared on the cover of Scientific American, books were written about it, and The Washington Post called it “a puzzle that’s moving like fast food right now. “Today, Rubik’s Cube continues to sell and enthusiasts continue to test their skill against it. Total sales are said to have passed 300 million. In 2017, a speedcuber named SeungBeom Cho set a world record for solving the puzzle in 4.59 seconds.

(Image source photo: Design News)

CONCLUSIONS:  We all have ideas.  The difference is persistence in developing and marketing those ideas.



February 17, 2018

New word, right? SMASHVILLE!  For me also.  Our youngest granddaughter, Sophie is a die-hard Predators fan.  She loves the NHL and the Predators.  I have no idea where this came from but she knows all of the players, their names, numbers, the number of goals they have scored, the record last year; you name it, she knows it.  For her birthday, we gave her tickets to the PREDATOR’S game this past Thursday evening.  That essentially, I’m told, made her year.  Sophie’s picture is shown below.

The Nashville Predators played the Calgary Flames in a four (4) to three (3) heart-breaking loss. Thursday night was a tough night for Sophie.   This game was the eighty-fifth (85th) sellout for the team.  Nashville and the surrounding areas LOVE the NHL and the Predators. (Who would have thought die-hard football fans would love NHL hockey?)  The program for that event may be seen as follows:

The Predators are in the Central Division of the Western Conference along with the Winnipeg Jets, St. Louis Blurs, Dallas Stars, Minnesota Wild, Colorado Avalanche and the Chicago Blackhawks.  Last year they won their Central Division championship so, these guys are really good. The team plays in the Bridgestone Arena shown below.

The arena was designed at an angle on the corner of Broadway and 5th Avenue in physical homage to the historic Ryman Auditorium which was the original home of the Grand Ole Opry.   The arena has a seating capacity of 17,113 for ice hockey, 19,395 for basketball, 10,000 for half-house concerts, 18,500 for end-stage concerts and 20,000 for center-stage concerts.  As you can see from the JPEG below, the seating configuration is notable for the oddly-shaped south end, which features two large round roof support columns, no mid-level seating, and only one level of suites, bringing the upper-level seats much closer to the floor.  The arena also features 43,000 square feet of space in the trade show layout.  The facility was completed in 1996 and has remained the home of the Predators ever since.

We started the game with an absolutely beautiful rendition of “Oh Canada” and then the “Star Spangled Banner”.  I wish I could remember the name of the artist but can certainly say she had a marvelous voice.

As you might expect, just about every manner of refreshment known to man was available before, during and after the game as well as a very well-stocked gift shop. Sophie found the gift shop before and after the game.

Nashville or Smashville as Predator fans know it, is a fabulous town with a remarkable number of restaurants, shops, bars, tourist sites, etc. for every citizen and tourist to enjoy.  I can certainly recommend a Predator’s game, if you can get tickets.

Hope you enjoyed this one.


The convergence of “smart” microphones, new digital signal processing technology, voice recognition and natural language processing has opened the door for voice interfaces.  Let’s first define a “smart device”.

A smart device is an electronic device, generally connected to other devices or networks via different wireless protocols such as Bluetooth, NFC, Wi-Fi, 3G, etc., that can operate to some extent interactively and autonomously.

I am told by my youngest granddaughter that all the cool kids now have in-home, voice-activated devices like Amazon Echo or Google Home. These devices can play your favorite music, answer questions, read books, control home automation, and all those other things people thought the future was about in the 1960s. For the most part, the speech recognition of the devices works well; although you may find yourself with an extra dollhouse or two occasionally. (I do wonder if they speak “southern” but that’s another question for another day.)

A smart speaker is, essentially, a speaker with added internet connectivity and “smart assistant” voice-control functionality. The smart assistant is typically Amazon Alexa or Google Assistant, both of which are independently managed by their parent companies and have been opened up for other third-parties to implement into their hardware. The idea is that the more people who bring these into their homes, the more Amazon and Google have a “space” in every abode where they’re always accessible.

Let me first state that my family does not, as yet, have a smart device but we may be inching in that direction.  If we look at numbers, we see the following projections:

  • 175 million smart devices will be installed in a majority of U.S. households by 2022 with at least seventy (70) million households having at least one smart speaker in their home. (Digital Voice Assistants Platforms, Revenues & Opportunities, 2017-2022. Juniper Research, November 2017.)
  • Amazon sold over eleven (11) million Alexa voice-controlled Amazon Echo devices in 2016. That number was expected to double for 2017. (Smart Home Devices Forecast, 2017 to 2022(US) Forester Research, October 2017.
  • Amazon Echo accounted for 70.6% of all voice-enabled speaker users in the United States in 2017, followed by Google Home at 23.8%. (eMarketer, April 2017)
  • In 2018, 38.5 million millennials are expected to use voice-enabled digital assistants—such as Amazon Alexa, Apple Siri, Google Now and Microsoft Cortana—at least once per month. (eMarketer, April 2017.)
  • The growing smart speaker market is expected to hit 56.3 million shipments, globally in 2018. (Canalys Research, January 2018)
  • The United States will remain the most important market for smart speakers in 2018, with shipments expected to reach 38.4 million units. China is a distant second at 4.4 million units. (Canalys Research, April 2018.)

With that being the case, let’s now look at what smart speakers are now commercialized and available either as online purchases or retail markets:

  • Amazon Echo Spot–$114.99
  • Sonos One–$199.00
  • Google Home–$129.00
  • Amazon Echo Show–$179.99
  • Google Home Max–$399.00
  • Google Home Mini–$49.00
  • Fabriq Choros–$69.99
  • Amazon Echo (Second Generation) –$$84.99
  • Harman Kardon Evoke–$199.00
  • Amazon Echo Plus–$149.00

CONCLUSIONS:  If you are interested in purchasing one from the list above, I would definitely recommend you do your homework.  Investigate the services provided by a smart speaker to make sure you are getting what you desire.  Be aware that there will certainly be additional items enter the marketplace as time goes by.  GOOD LUCK.



February 4, 2018

By virtue of a seminar my wife attended this past Saturday, I was made aware of a very interesting book entitled “Organic Mentoring” by Sue Edwards and Barbara Neumann.  My wife attended that seminar and came home with rave reviews relative to the presentation by Ms. Neumann.  The basis for the discussion was the relationship between “Baby Boomers” and the “X” Generation and Millennials. To get calibrated:

  • BABY BOOMERS–In 1964, the last year of the baby boom, there were nearly 72.5 million baby boomers. The population peaked in 1999, with 78.8 million baby boomers, including people who immigrated to the United States and were born between 1946and
  • “X-GENERATION”— Born 1965 to 1976. Sometimes referred to as the “lost” generation, this was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known
    as the generation with the lowest voting participation rate of any generation, Gen Xers were quoted by Newsweek as “the generation that dropped out without ever turning on the news or tuning in to the social issues around them.”
  • MILLENNIALS OR GEN Y– Born 1977 to 1995. The largest cohort since the Baby Boomers, their high numbers reflect their births as that of their parent generation. The last of the Boomer Is and most of the Boomer II S. Gen Y kids are known as incredibly sophisticated, technology
    wise, immune to most traditional marketing and sales pitches…as they not only grew up with it all, they’ve seen it all and been exposed to it all since early childhood.

In looking at the three age groups, it becomes obvious there are distinct differences between individuals representing each group.  Let’s now take a look at what the two authors feel are the most-obvious differences.  Here we go:


  • Scientific method. Information is gained through careful study leading to reliable principles. Life is guided by these proven facts and principles.
  • Life works best when it is carefully organized.
  • Rules: Rules keep things running smoothly and efficiently.
  • Structure and Schedule: Structure and schedules keep tings strong.
  • Responsibility and Commitment: People should be able to count on you. If you make a commitment you should keep it.
  • Logic: Correct thinking and behavior is based on objective principles.  A class with a teacher and study aid is the best manner in which to learn.
  • Career Comes First: Willing to make sacrifices for the sake of a career.
  • Good Role Model: It is very important to set a good example and you try very hard. Perfection is the goal. You keep mistakes to yourself because they make you look weak or unspiritual.
  • Truth Can be Known: Some things are obviously true, some are not and it is not difficult to tell the difference.
  • Religions Traditions: Church membership and attendance is important.  Bible study is a priority. Your spiritual experiences are personal and private.

SUMMARY:  Boomers and seniors tend to think and learn systematically and are drawn to use logic and reason to understand things.  They love structure, rules, organization, control, privacy, and formulas that always work. Personal experiences are private.


  • Shaped by Technology: Information is gained through technology.  They connect, communicate, and “do” live through technology.
  • Life is Messy: They live in a mix of chaos and order.  They are OK with loose ends.
  • Organic is Better: Prefer what is natural: less formal, less structure, less organization. Attracted to simple and natural opportunities to learn and grow.
  • Requires Flexibility: Flexibility is a must to make their crowded schedules work.
  • Value-Added: They only make time for that which yields high value.
  • Experiential: Prefers to learn through experience.  They want “hands-on” truth instead of principles: they do not like formulas, pat answers, or five (5) steps.  They learn more through other’s life stories.
  • Development of Self Comes First: They want to develop themselves, and make positive contributions to the world.  Not attracted to jobs that put career above personal life.
  • Demands Authenticity: Open about themselves and their struggles: insists others be real with them; do not trust those they know nothing about or those who appear too perfect.
  • Relativistic: Truth is sometimes relative, there is not necessarily one right answer to every question.
  • Spiritually: Tends to be lukewarm about the church, membership is not a priority; they embrace the mysterious side of God; there is more than one way to be a Christian.

SUMMARY:  Next generation individuals think and learn in experiential ways, require flexibility, thrive in relationships and community, demand authenticity, love deep spirituality, value natural learning experiences, and are not typically drawn to traditional churches.


I’m going to let you decide for yourself.  I personally know two young ladies in the “X” Generation that do NOT conform to conventional wisdom.  I suppose we all know people who do not.  I think individuals are much too complicated to be placed in groups and analyzed accordingly.

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